The Rise of Grannycore
By Michelle Ko
From coastal grandmother to eclectic grandpa, senior style is thriving in high fashion and design. Is it Gen Z’s tribute to their beloved grandparents, or a deep yearning for comfort? As we grapple with the overwhelming pace of technology and global uncertainty, it’s no wonder we are "drawn to nostalgic memories of a comforting past and meditative hobbies, prioritizing low-key longevity and tactile sensations that feel certain, familiar, and healing" (Carnegie 2024 Trend Report).
Providing a refreshing contrast to the stark minimalism in interior design, Grannycore embraces floral patterns, patchwork, warm colors, and rich textures that evoke a sense of home. This trend goes beyond mere decoration, evoking memories of a simpler time with the charm of a well-loved, lived-in space, making it ideal for those seeking a healing and holistic design. Below, we break down 5 ways to elevate interiors with grannycore style:
1. Patchwork Charm
Patchwork quilting is a tradition older than our grandparents, yet it looks as youthful as ever thanks to the resurgence of “quiltcore” among Gen Z. The beauty of patchwork lies in its combination of different textures and patterns, which can be used as either a bold statement or a monochromatic accent to liven up any space.
2. Garden Blooms
We can’t discuss grannycore without acknowledging the monumental impact of The Golden Girls. Regardless of your generation, we all recognize the iconic ensemble lounging in their vintage tropical abode, dressed in floral prints. Whether you opt for a tropical botanical or a vintage floral, these patterns add a sense of craftsmanship and a whimsical flair to create a truly personalized design.
3. Beloved Plaids
Another pattern that exudes vintage charm is traditional plaid. Its simplicity and rich history make it both recognizable and versatile. You can either make it funky and eclectic with vibrant colors or keep it subtle and sophisticated with soft hues.
4. Grandpa's Stripes
For a grandpa-core aesthetic, classic stripes can provide a harmonious balance with more delicate patterns like florals. A forever classic, stripes range from nautical to tailored styles and can serve as a subtle statement in place of more elaborate patterns.
5. Granny's Sweater
Think of that oversized sweater your grandma made you—chunky, fuzzy, thick, and usually oddly colored. Maybe not as comfortable to wear, but as a lush upholstered seat with an unorthodox accent color—now that sounds like a cozy delight.
About the Author
Michelle Ko is the Marketing Manager at Carnegie. With a natural curiosity and a deep appreciation for beautiful design, Michelle enjoys writing stories about creativity and the people behind it.