FTC Green Guides: Prioritizing a More Holistic Approach to Sustainable Design

FTC Green Guides: prioritizing a more holistic approach to sustainable design

Published In: SG Voice
January 16, 2024

The growing demand for eco-friendly products and practices has led to the emergence of greenwashing as a significant challenge for designers, architects, and manufacturers. To combat deceptive advertising practices, the FTC plans to update its Green Guides - regulations to guide businesses in making accurate environmental claims. Gordon Boggis, chief executive of Carnegie, explores how the expected update of the Green Guides will impact the built environment, design, and architecture.